The other day I responded to a question via LinkedIn on “What is a better strategy, using your name as a solitary (graphic) designer, or using a company name like (such and such designs) how does this impact on getting new clients?”

Here was my response written below:

Personally I think using either your name or using a graphic design company name works well. I suppose what you have to look at is where you want to take your company in the short, medium and long-term and make your choice based on your goals and aspirations. I think too that you can bring in your personality into your (graphic design) business name by using your name as the inspiration.

Read: 7 Valuable Tips to Perfectly Name Your New Startup

In my case, by using my initials ‘P.H.R.’ as the inspiration, I was able to create a name that said what my company did and what it was about, so in the end I came up with ‘phresh Ideas & Designs’. The first three letters in ‘phresh’ are my initials.

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Though the response was to a graphic designer, the approach is still applicable in naming any startup or company. Good luck!

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