As a graphic designer and as an owner of a graphic design business, I’m always looking out for ways to help like-minded freelancers. This heading got my attention in the Graphic Designer Lounge via LinkedIn – “Need advice for billing a client.”
Below is my response to the gentleman and fellow graphic designer. I hope it will help you too in your own pursuits of freelancing successfully. This simply means delivering on your word, worth and work (bit of a tongue-twister!) and getting paid in full at the end of the design process.
I’m a freelancer from Jamaica, so already economies of scale would dictate I’d be of no help in suggesting a rate. However, seeing that I’ve been running my own graphic design studio for nearly four years now, I can offer you some advice.
I’ll keep my points simple and break them out for you so it’s easier to go through. They are as follows:
- Ensure that you always retain the value of your work.
- Just because you’re new to freelancing doesn’t mean that you should go lower in price to compete.
- Charge by the project (as you’ve said) and not by the hour.
- Keep a simple time-log (Microsoft Excel) of all your projects so you know how much time on average is spent designing a flyer or a logo or whatever the design.
- It’s a good rule of thumb to collect a retainer fee (50%) before you commit yourself to a project.
- Give your clients a package deal if you think it fit, but never ever give “discounts”.
- Always remember and apply advice # 1.
Good luck and if you need any more advice, I wrote some blogs on similar scenarios that may be of some help – http://phreshid.com/?s=price