So my first restaurant menu design project just happened to be with one of my favourite restaurants in Jamaica called Jack Sprat Restaurant. It’s an ultra cool space to hangout with great food and a great atmosphere sitting right next to the ocean; very picturesque. It also just happens to be world famous too.
When I was asked to take on this design assignment, I was extremely ecstatic because it was an opportunity for work, but more importantly it was for a place I’ve spent many hours making memories and having experiences.
Here was my approach to the project and perhaps there are a few tips in here that might be useful to you in case you too ever land a similar design job:
- Always remember, its a collaborative effort with your client even if they’ve given you free rein.
- Research as much as possible. Google is your best friend.
- Try to understand your client’s needs. Ask pointed questions.
- Find inspiration from existing menus.
- If the restaurant has an existing menu, look at how you can improve the entire thing.
- Layout is important, but (food) categorisation is integral to a well-designed menu!
- If a brand and identity exists for your client’s restaurant, try to preserve it in your updated design.
- Simplicity continues to be “…the ultimate sophistication.” (Leonardo da Vinci).
- Never include the dollar sign ($) or currency equivalent in front of prices; psychologically it affects the customer’s purchasing decisions.
- Include all the important details about the restaurant: opening hours, accepted payment methods and a back-story (optional).
- Imagery is a plus. Try to get some good photographs of the restaurant, food, drinks, etc.
- Proof read! Better yet, get a fresh pair of eyes to help you.
Fun Fact: Jack Sprat Restaurant was named after the famous English language nursery rhyme.
What are your best tips? Leave a comment below and keep the knowledge exchange going.