‘The Idea’ – Virgin Atlantic’s new ad packs quite a punch that hits home in just 81 seconds (video below).

The narration’s on-point and I’m sure it’ll have you (like it did me) thinking about gambling, Las Vegas and mobster flicks. A clever way to drive home that the stakes are high and there’s a lot to lose!

This one’s for all of us and it’s key message — “Life doesn’t come to you, so go to it and let it fly” goes beyond just being a well-conceived advertisement into a powerful mantra we can adopt to our lives.

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