Content marketing is one of the best marketing methods for businesses today. It’s cheap, you can do it yourself, and compelling content can spread a long way! But are you being creative enough with your content marketing strategy?
Too many businesses stick with the traditional dull social media posts and recycled how-to guides. If you want your company to get noticed, you need to come up with something to catch people’s attention. Creating content in different formats can improve your creative business website and attract customers. Here are some ideas to take your content marketing to the next level.
The rate of podcast listeners has been steadily growing. Statistics show 20% of adults listen to podcasts each month as of 2016, and that’s just in the U.S.! As a business, you should take advantage of this and create your own.
Creating a podcast is easy. You can record one online with VoIP software. Plus, services like Soundcloud, YouTube, and iTunes allow you to upload podcasts for free. To get noticed, you can post your podcasts on social media and purchase Soundcloud followers. People who enjoy your podcast are likely to check out your business, too!
Make sure your podcast relates to your business in some way. For instance, a good idea for a clothing store is to make a fashion podcast. It’ll appeal to style enthusiasts who will become aware of your store and transition into customers! Ensure that you have entertaining hosts and interesting guests.
Carry Out Studies And Create Infographics
People love infographics. They sum up a lot of information in a visually appealing and easy-to-digest form. It’s easy to blog an infographic and post it on social networks like Twitter and Instagram. That’s why your business should use them.
If you have an in-house graphics designer, it’s an excellent way to put them to work. But you could also use free Infographics creation tools to make the task easy. You could take studies related to your business and put them in image form, as long as you credit the source. But to get creative, you should carry out your own study.
For example, let’s say you’re an I.T. company. One idea you could use is to send out a Google survey asking businesses how often they need computer help, or how many security issues they’ve had. It can help promote your company’s worth and even gain traction through other blogs and websites.
Create An App
Apps are becoming commonplace these days for businesses. Customers find it convenient to use your services and make transactions via portable devices. But you can also use apps in other inventive ways.
Instead of a generic business app, you might want to create a game. A car insurance company could market themselves with a driving game. A fashion store could make a dress-up game. People might enjoy the game and learn about your business from it.
Making something practical can also help. For instance, many people use the TripAdvisor app for finding restaurants and attractions on holiday. Look at some examples of successful app marketing campaigns for inspiration.