When you hear about apps, you may automatically think about multinational corporations, and high street heroes. However, apps are not just for the big boys. Here are just some of the benefits of mobile apps for smaller businesses.

Accessibility

Having a mobile app makes you more accessible to clients. The more platforms you can offer, the better. In this day and age, when many of us carry a phone around with us at all times, a mobile app could be priceless. What could be easier than opening up an app and adding something to your basket or booking an appointment?

Visible presence

We use our phones all the time. Even if you don’t intend to open an app, it retains a visible presence on your screen. This means that every time the user unlocks the home screen, they see the logo. How often do you pick up your phone to make a call and end up browsing the news, listening to music or shopping? Your app logo is an important and influential branding mechanism that can make your business more recognizable. There’s also scope to put your stamp on the design and content of your app pages.

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Image Credit: Flickr

Simplicity

One of the best things about mobile apps is their simplicity. At the press of a button, you can access so much information. Take the example of ordering a takeaway. If you have an app, you can read menus, place an order, and track its progress without opening your browser, and opening a host of pages. We live in an age where time is increasingly valuable. Even if people are only saving seconds, this makes a difference.

Designing an App That Works: Simple Tips

If you don’t have an app yet, it may be time to start throwing around some ideas and thoughts. There are millions of apps out there so it can be tough to stand out from the crowd. Be original with your design concepts. You may wish to create a fun, interactive game to market your business, rather than sticking to the traditional template. By doing this, you can engage with clients in a different way, and get people talking. Make sure your app is relevant to you company, and ensure that it’s easy to use.

Focus on quality, as well as visual appeal. Make use of software capable of transforming test case management to prevent defects. In a saturated market, even minor delays can cost you. If your app takes a long time to load, for example, you may find that people search for alternatives. It’s always best to try and prevent problems. If users encounter issues, they can leave feedback in an instant, which may have a negative impact.

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Image Credit: Flickr

Do you own a small business? Are you hoping to increase traffic, and boost your profits? If you don’t already have an app, it may be worth adding another string to your marketing bow. Apps are a simple way of attracting new clients, and promoting your brand. By producing an app, you have the chance to gain a valuable spot on home screens. You’re also offering users the chance to enjoy greater convenience. They have access to everything they need at the click of a button.

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