In business, marketing is everything! You won’t reach new customers, or make a profit if you don’t find ways to push your business out into the wider world. You have probably grasped some of the marketing tactics yourself, from arming yourself with business cards to harnessing the power of social media. However, I have some creative marketing tips that will really get people talking about you and your business.
Become an expert
Okay, I’m telling you to go to university and take a master’s degree in your chosen field. Or go the route of working for five years to a decade and pick up some useful knowledge along the way. Your advice will be beneficial to others. Contact your local newspaper and see if you can write a weekly column or start a blog or guest blog on an established platform.
Try and get airtime on local TV and radio. Take part in debates. Speak at industry events. By broadcasting your name and face to the world, you also have a platform to market your business at the same time.
Enter awards ceremonies
Put yourself up for an award, or encourage your customers to put your name forward. Winning an award is free publicity for your company, and you will gain a lot of credibility, to boot. People are more likely to buy from somebody who has a few awards to their name.
If you don’t have a brand for your company, you really need to get to work on it. You can easily design a logo with WithOomph, and there is advice online in forming a company slogan. However, when you have created a brand, don’t limit it to your website or flyers.
Put it everywhere — pens, pencils, clothing, packaging, transport, banners, posters, business forms, mugs, water bottles, tote bags — the list can be endless. You want to be seen and heard, so brand absolutely anything and get it into the hands of everybody.
We all need to be eco-friendly, and you may attract more customers than your competitors if you can prove your eco-credentials. Have a page on your site devoted to your ethical policy. You don’t want to be seen bragging about it, but showing you care for the world will make your business stand out.
From using recycled materials in your products to using non-toxic substances in your manufacturing process, you will make a difference to the world and in your credibility.
Launch an e-book
Another way of proving your ‘expert’ credentials, launching an e-book is an effective way to digitally market your business. You need to make it interesting, so consider hiring a freelance writer if your writing skills are below par.
Include tips on how to use specific products, or offer an insight into your chosen industry. To gain kudos, make it free, and promote it through social media and through your regular newsletters to customers and clients.