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Make Employee Engagement Your Number One Goal

The main function of any business is to make money. You already know this, and commit yourself to making this happen. But have you got your priorities in order?

You make sure that your business stands out from the crowd. You offer great products at great prices. However,  success is still limited. Want to know why? It’s because you haven’t empowered your staff. Employees are your greatest asset, and it’s time to start appreciating this fact.

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Image Credit: Virgin.com

Famous entrepreneurs like Richard Branson have regularly cited this tactic as the key to success. Ultimately, an engaged and motivated staff will always pass that positivity on to the customer, and it will bring greater results. Essentially, a stronger team equates to a stronger business model. Here are three simple steps to getting it.

1. Be A Better Boss

You can’t expect employees to perform if you don’t lead by example. Research shows that bad bosses are the main source of staff resignations. So by doing your job well, the influence of your great work will filter through to the team.

Don’t be afraid to mentor your employees. They all have aspirations of climbing the career ladder, and you are the person to help them. Not only will this provide personal inspiration, but that support will make them want to work for you too. In turn, this will ensure that employees connect to the business in every aspect.

Above all else, completing your work to the highest standard puts you in a more confident position too.

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Image Credit: Pixabay

2. Don’t Be Shortsighted

Focusing solely on immediate success is a common mistake made by new businesses. This is particularly true when regarding the staff. By building a team destined for sustained success, staff engagement will soar.

Invest in your staff with training and development. Seeing that you have long-term plans for them will ensure they have no reason to leave. When they eventually get promoted, your senior staff will possess experience as well as skills. This can only be great for the business.

More importantly, staff members need to know that you respect them as people. The best 401k plans for small business ventures will underline that you care about their futures as well as their time in the company. Moreover, removing their financial fears will allow them to dedicate themselves fully.

3. Build Team Unity

Your business team is a family. Like any other family, working together is the only way to tackle problems. Arguably your greatest skill as a boss is to know when a problem is surfacing. Whether it’s bullying or any other type of division, fixing it is essential. The only way to achieve this is through better communication.

Tackle the problems head on by holding a meeting between both parties. Airing those feelings will often find a solution. Moreover, regular team building exercises and activity days are a great way to repair that damage while developing skills. If nothing else, it drums home the rewards connected to working as one.

Employees can spend upwards of 40 hours per week in the company of colleagues. That’s a long time to feel unhappy, and those negative thoughts will disrupt productivity. Underline that need to strive for joint success with group perks, and you will see progress that lasts.

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Is Your Business Mobile Enough for the Modern World?

The amount of technological change that has occurred over the last ten to fifteen years is incredible. Perhaps the change that has had the greatest impact, but is often taken for granted, is the adoption of smartphones. Millions of us now carry a powerful computer around in our pockets, enabling us to shop, communicate, fight off boredom and much more at the touch of a button.

However, this added mobility is not just a consumer phenomenon. Businesses must also take note that the modern world is now a mobile one and adjust their practices accordingly. If you’re unsure of the best ways to embrace mobile technology, then here are a few suggestions.

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Image Credit: Pexels

Employee mobility

In the modern business world, it is quite likely that your staff will need to spend a lot of time away from their desks. They may need to travel to a client meeting, work from home, or go on an external training course. However, just because they are away from the office, this doesn’t mean you can afford for productivity levels to drop. Smartphones can be used to keep your employees contactable, via phone or email, and let them access bespoke business tools remotely. You may want to start your own Bring Your Own Device (BYOD) policy to ensure mobile security issues are kept to a minimum.

However, making sure your business is more mobile doesn’t only relate to smartphones. Are you using cloud-based software that lets your employees access work tools from any device they choose? Employee mobility not only keeps productivity levels up, it also suits modern employees, many of whom prefer a more flexible approach to working hours.

Web design

As a consumer, how often do you look something up on your smartphone compared to a laptop or desktop PC? Chances are that, in many cases, your first interaction with a business or brand comes via your smartphone, which is why mobile web design is so important.

Most website visitors spend less than a minute on any given site, so you need to make sure your mobile site makes a good impression fast. If you don’t have the in-house skills to create an effective design, however, then an external agency might be just what you need. The Story Web Design and Marketing, for example, can provide responsive design that adapts to whatever device it’s being viewed on – desktop, tablet or mobile.

Apps

The app economy is huge and made up of useful tools for consumers and businesses alike. For the latter, launching your own mobile app could be what’s needed to help your organisation stand out from the crowd.

Retail firms can use apps to provide user-friendly online ordering, small businesses can use them to offer card payments via smartphones, and offices can embrace them to provide a quick way for their staff to collaborate on projects. Whatever industry your business is based in, there’s likely to be an app that can help in some way.

In the modern world, making sure that your business is mobile friendly is absolutely essential for success, whether you’re a sole trader or a multinational corporation.

Good Business: How To Truly Target The Market

Every good business, whether they’re chasing success or they’ve already achieved it, has the same question on their minds: how do I target the market? This is a tricky problem to solve, because it’s hard to ever know whether you’ve truly found all the potential customers which might exist out there. It’s hard to truly know whether your business is living up to its potential and reaching out to as much of its target audience as it could be.

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Image Credit: Pexels

Of course, the key isn’t to reach every last person on earth who could possibly want to buy a product or service from your business. Obviously, that would be wonderful, but it’s probably not possible. The key is to grow your company through an increasingly intelligent observation of your potential customers. To do that, you need to fully identify your market. If you’re unsure as to whether your business has achieved this to its fullest capacity, here are some steps towards figuring that out.

Figure out the gap in the market.

The very first step your business should be taking if it wants to target its potential customers is to figure out what those potential customers are currently missing. You need to clearly identify the problem your company is solving, either as an entire entity or through a specific product or service that you’re promoting. This is vital, because it’ll help you to identify what you’re offering that nobody else can. This is how you start to understand whether your company is targeting a gap in the market, or, if it isn’t, ways in which it can be. Your target market does already exist, but finding it requires innovation and a captivating hook.

Improve your promotional technique.

Perhaps you’ve already got a good grasp of the target market and the problems you’re striving to address. Still, none of that matters if you can’t close the deal with actually targeting that market. Good marketing is the key to reeling in potential customers who may be on the fence or perhaps entirely unaware of your brand’s existence.

If you’re unsure as to how you could use online marketing as an approach to bolster your company’s reputation and noticeability online, then perhaps you could consider monthly SEO packages to help you reinvent your business’ website. Waiting for customers to find you is fine, but you should be striving to make it easier to find you, and ranking more highly on search engines is a clever way of achieving that goal.

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Image Credit: Pexels

Look inwards.

Your company’s ability to target the correct market depends on its understanding of its own goals. Perhaps that seems a little obvious, but you might want to ask yourself whether you’re portraying a clear, unifying message about your business and what it can offer to potential customers. I’ve mentioned that you need to stand out from your competitors, but the key to doing so is to deliver an honest message. You have to think about what your business can truly do to reel in your target market. What’s unique about your company? Once you know that, you’ll know how to target potential customers on a larger basis.

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