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It Pays to Be Pedantic: Small Business Tips for Your Brand

As a business owner, you’ll have an excellent understanding of how your presence online can affect your sales and profit margin. It’s the perfect time to grow your ecommerce brand or company online. However, there is always going to be more competition, and you’ll need to keep up with your peers, and ideally exceed what they’ve achieved. You might think that you’ve done all you can regarding your website and social media platforms, but there are always the little details to focus on, that can help to make a significant difference. Big or small your company is, you want each area to be working hard for you, and bringing in a growing number of consumers.

If a visitor has a negative experience on your site, there are so many others to choose from that they’ll simply click elsewhere, and you’ll be quickly forgotten. Just like a physical store, you need to focus on drawing people in, impressing them when they arrive, and ensure they both return to invest in you and recommend you to others.

If you’re at a loss as to what more you can do, you’ll need an in-depth look at your online environment and start working out how each detail can improve for your company’s success. The following are some tips, ideas, and advice for those looking to be a little pedantic about their business so that competition is less of a worry.

Grayscale Photo of Computer Laptop Near White Notebook and Ceramic Mug on Table

Hard-working Content

Your first port of call should be your content — ask yourself if it’s working hard enough to bring in new traffic and ensure that you’re sitting where you want to be in Google rankings. It might be time to invest in a company who can help to hone your content creation, so look at sites like Webgator SEO agency to see how they can assist you in getting a much-needed boost. Just like anyone working for you, you want your content to be consistent.

Consistency will help to ensure that you’re appearing where you should in consumer social media feeds; stick to a rigid plan and utilise your analytics so that you’re posting things at the best time to reach your audience. Set a tone for your content. Your brand identity should shine through your words and images, so always keep this in mind when uploading.

Image Credit: Pexels

The Personal Touch

Customers often get sick of mass, spam-like emails arriving in their inbox (or heading straight to their junk mail). Therefore, it might be worth taking a look at your list of customer contacts, gathering their information and data, and utilising it to create individual emails and a more personal touch when they’re contacted.

Aside from their name, you can use the items they were looking at to create a reminder email, or install the software so that pop-ups become a gentle push to bring them back to your site. Special offers on their birthday and other touches will help to give you a physical store feel, and you’ll build customer trust and appreciation.

It’s hard work bringing new visitors to your site, but it’s worth investing in so that your business can develop and grow.

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Take Your Business Promotion to the Next Level with This Advice [Inforgraphic]

Would you like to improve your approach to promotion and reach thousands of new customers? Do you want to increase your turnover and profits? Then you’ve come to the right place. This short article will offer a few suggestions that could assist you in turning things around and taking your company to the next level.

Dominate social media

Firstly, you’ll need to work hard to ensure your brand dominates social media. That means researching competitors and assessing their approach before designing something better. There are paid advertising tools on Facebook and Twitter that will make sure your posts reach the widest possible audience.

Release mobile apps

Mobile apps are an excellent way of reaching more people and promoting brand familiarity. They could also help you to sell more products or services. Just make sure your CTO takes a look at the infographic at the bottom of this page.

Consider sponsorships

Sometimes sponsoring charity events and things like that can give your firm a lot of free advertising. It also shows consumers that your company has a heart and it’s trying to improve the world. You might even end up getting your logo in the background of news reports on the TV. You can buy exposure like that, but it will cost more than a sponsorship.

Now you know how to take your business promotion to the next level, nothing should stand in the way of your continued success. Just be sure to implement these suggestions as soon as possible for the best outcomes.


Created by Global App Testing

Many Hands Make Light Work: Accepting a Little External Input When Crafting Your Website

As a small business owner, it can be extremely easy to become territorial over all aspects of your company. After all, that’s one of the reasons you became self-employed in the first place, right? You want freedom to pursue what you want, craft your own ideas, and develop your own brand. However, every now and then it’s a good idea to let others lend a helping hand. As the old saying goes, many hands make light work.

This rings true in particular when it comes to setting up a webpage. A well crafted website can help you to launch your business into the ever-expanding world of E-commerce, exposing you to customers on a potentially worldwide level, opening your store up to access at all times of the day and night, and giving you space on the smartphones that so many of us tend to have our heads buried in most of the time.

So you want it to be the best that it can possibly be. Here are a few areas that others can help you out with to give you the most admirable results.

Image Credit: Pexels

Web Design

If you want to succeed in ecommerce, you’re going to need an eye-catching website. This is your base. The place that customers will come into contact with your brand, its aesthetic, and the products and services that you have available. Make their experience memorable.

Rather than using the same old same old web page layout, collaborate with a web designer who will be able to create a site that is easy to navigate, has easily accessible links to important brand information such as returns, sizing, shipping, and terms and conditions; and options such as mailing list signup and contact forms.

Graphic Design

Sure, you can use stock images. They’re free, simple to source, and will do the job. But since when did you ever settle for average? Whether you’re looking at something major like a new logo, or more small-scale like an illustration for a blog post, a reliable graphic designer will be able to hook you up with whatever it is that you may need.

Not only will they be able to put your ideas directly onto paper (or screen), but they will also be able to offer sage advice regarding what works and what doesn’t. They’ll have seen many businesses come and go in their time and can give you a little insight as to what styles will best suit your brand aesthetic and what types of images to avoid.

Content

You want your content to stand out. So many sales sites have such similar product descriptions, blog posts, and images. Try to do something a little different. Employing the help of a photographer and copywriter will ensure that your web page content pops! Not only will it be more memorable (encouraging customers to revisit pages), but it will also encourage sales.

Remember that you can’t do absolutely everything! That’s where self-employed freelancers can come in to help out with one-off jobs. Make the most of their creativity and expertise where you can!

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