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Creating A Stellar Website

Creating a website for your business is one of the first steps to take in any marketing plan. It’s one of the things that cements the reader to your brand and really allows them to explore who you are, what your business is all about. It also tells them why they should use you for your stellar product(s) and or service(s). Think of it like a window into the soul of your business, because that it essentially what it is.

Your site should be exciting, clean and straight to the point. Lay out who you are, what you do and any other information you think will be useful. Sell yourself and your products.

Think about the way you design the website to begin with. No one wants to be looking at a screen with 20 different colours, a flying unicorn going across the screen and flashing lights, do they? Refer to this article to give you some ideas on how to start off.

Simple, clean and refined is the best place to start. You can build on that and make your website reflect who you are as a business after that. The key is to build your foundation first.

Typography and calligraphy is what comes next. Take a look at some different fonts and find one which is dynamic, unique but easy to read too. Then once you’ve decided on that you should look at your line spacing, the size of the text and the colour. Black is traditional however slate grey may add that air of modern to the site.

Image Credit: Pexels

When you pick your colour scheme, don’t think that more is more; because it’s really not. If you try to incorporate every colour of the rainbow into your website you will fall flat and the customer will be confused as to what your theme is supposed to be.

Think about the implications of certain colours and what they will mean for the tone of your website. Here are a couple of examples of colour schemes to get you started:

Grey, Yellow, and White – Monotone colours with a splash of vibrancy can make your website spring to life and feel incredibly clean and modern.

Red, White, and Pink – Using different hues of the same colour is a clever way to add tone and depth to your design when you want to stick to just one colour.

Green, White, and Blue – Cool tones will always make you think of the great outdoors or a sense of calm. Using pastel shades is a way to make the space feel larger and more sleek, whereas splashes of colour add that element of character.

Your logo and branding is possibly the most crucial step in creating that website which is ready for your information and content. Designing a logo that represents the tone, mission and overall feel of the brand can be difficult, but it is a rewarding mission once you have completed it.

You will need to take extra time making sure that the banners and headers for your website and social media platforms are cohesive with the logo and fit your tone of voice well.

Finally, once everything is designed you can look at the content. Remember to stay engaging, informative and to be transparent in your delivery. Gaining trust as a company takes time, and the website is the perfect place to start.


Can an Aesthetically-designed Office Boost Productivity?

When you start a business, it’s all about minimising your expenses and maximising your profits. It’s an easy concept to grasp when there are fewer variables to think about. For instance, if you operate an at-home business, then you really only need to worry about your products and services and how much time it takes to deliver them in relation to the money you receive. However, when you branch out and rent out an office or start working with professional clients, many more variables are introduced, which will change how you think about your business.

One of the many variables that you have to keep in mind is your office. Offices design has been said to boost productivity in your employees. In fact, some companies such as Google have quirky offices that put a heavy emphasis on design. While they don’t put form over function, they do spend a lot of time (and money!) on making their offices look better for the sake of boosting employee productivity. However, is this all just a social experiment, or does a pretty office actually improve how well your staff operates?

Image Credit: Pexels

The Connection Between Aesthetics and Productivity

Aesthetics play an important role in our lives. For example, colour psychology plays an important role in how supermarkets convince us to buy certain things, and advertising companies commonly use different shapes and colours to evoke certain feelings in people. This is nothing new and it’s simply how our brain works, so what about the link between aesthetics and productivity?

Well, it turns out that colours are impactful in more ways than just marketing. For instance, the colour green is said to represent positivity, harmony and balance. This is why you feel relaxed when you take long strolls through a forest, and it’s why natural spas use earthy colours such as green, brown and white. Since colours can play a huge role in making us feel a certain way, it most certainly can improve productivity, but what about shapes?

Read also: Three things to consider when creating the perfect workplace

Shapes, Lines, and Forms that Improve Productivity

There are many scientific studies that go into psychology and much of that trickles down into how we perceive the world. A very common example is when a worker is stuck in a cubicle. It’s cramped, they don’t get to see many different colours and they stare at their computer screen the entire day.

Compare that to an open floor plan with custom office furniture and it’s clear that there are immediate differences that stem from the shapes, lines and forms we use in the office. Furniture with curved edges often evoke a sense of futurism in people and if they see it in an office, they’ll immediately think that it’s a modern company.

These are just a few examples of how colours, shapes and lines can come together to create a pretty office that improves productivity. Of course, it’s not something a startup can afford on a budget, but it’s very clear that there is a direct link between how satisfied your employees are at work and the type of office you house them in.

Think Outside the Box to Design Your Perfect Business Card

How many times a week do you get handed the same generic, laminated and tiny rectangular business cards? Once, twice or more? The chances are that these business cards are placed into your wallet and never see the light of day again unless you fumble around looking for your credit card only to take out a business card instead.

Business cards are vital tools that allow us to network with our fellow industry colleagues and make worthwhile contacts. However, the standard format of the business card is uninspiring, instantly forgettable and results in no further contact between you and the person who gave you the card in the first place.

To break this cycle, you need to take a look at a new breed of business card. Its purpose is still the same: making meaningful business links and driving your company forward. Take a look at these ideas that will inspire you to design a new business card of your own.

Anyone for a Spot of Kirigami?

The art of paper folding could see you create a new generation of 3D business cards. If you work in a creative industry or architecture, these wacky but interesting business cards could fit the bill. Complete with contact details, company logo and name, they remain simple in their content, yet sophisticated in their sleek design. This is a business card that will enable you to stand out from the crowd.

Make It Functional

This incredible metal business card is also a USB stick. By adding a useful function to your business card, you are limiting the chances of it being thrown in a drawer and forgotten about for eternity. Every time a contact of yours utilises their USB, your business name and logo will be visible to them as well as any other colleagues that may be around their desk at the time. Adding an innovative use to your card could be the difference between making a worthwhile lead and not.

Experiment with Materials

You don’t have to choose the most eco-friendly matte finish card to show off an air of sophistication in your business cards. Why not consider a different material altogether? You could look into bamboo, metal or soft woods to create a wholly new style of business card. Wood lends itself to be burned into or branded allowing you to be creative with your design. By thinking outside the box, you are making your company instantly more memorable than your more generic competitor.

Key Features All Business Cards Should Share

No matter what shape, material or form that your business card takes, it should contain your business name, contact details, social media links and your logo. By looking at the range of unique logo fonts provided by DIY Logo, you’ll be inspired to find a special font to match your specially designed business card. If you have a one of a kind business card, you don’t want to ruin its feel by plastering it with a boring Times New Roman or Courier Font. Carry the uniqueness through into every aspect of your design.

Business cards can seem like a tiny aspect of your networking strategy but get it right, and you could have a unique talking point that generates many meaningful business contacts.

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