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Creating A Stellar Website

Creating a website for your business is one of the first steps to take in any marketing plan. It’s one of the things that cements the reader to your brand and really allows them to explore who you are, what your business is all about. It also tells them why they should use you for your stellar product(s) and or service(s). Think of it like a window into the soul of your business, because that it essentially what it is.

Your site should be exciting, clean and straight to the point. Lay out who you are, what you do and any other information you think will be useful. Sell yourself and your products.

Think about the way you design the website to begin with. No one wants to be looking at a screen with 20 different colours, a flying unicorn going across the screen and flashing lights, do they? Refer to this article to give you some ideas on how to start off.

Simple, clean and refined is the best place to start. You can build on that and make your website reflect who you are as a business after that. The key is to build your foundation first.

Typography and calligraphy is what comes next. Take a look at some different fonts and find one which is dynamic, unique but easy to read too. Then once you’ve decided on that you should look at your line spacing, the size of the text and the colour. Black is traditional however slate grey may add that air of modern to the site.

Image Credit: Pexels

When you pick your colour scheme, don’t think that more is more; because it’s really not. If you try to incorporate every colour of the rainbow into your website you will fall flat and the customer will be confused as to what your theme is supposed to be.

Think about the implications of certain colours and what they will mean for the tone of your website. Here are a couple of examples of colour schemes to get you started:

Grey, Yellow, and White – Monotone colours with a splash of vibrancy can make your website spring to life and feel incredibly clean and modern.

Red, White, and Pink – Using different hues of the same colour is a clever way to add tone and depth to your design when you want to stick to just one colour.

Green, White, and Blue – Cool tones will always make you think of the great outdoors or a sense of calm. Using pastel shades is a way to make the space feel larger and more sleek, whereas splashes of colour add that element of character.

Your logo and branding is possibly the most crucial step in creating that website which is ready for your information and content. Designing a logo that represents the tone, mission and overall feel of the brand can be difficult, but it is a rewarding mission once you have completed it.

You will need to take extra time making sure that the banners and headers for your website and social media platforms are cohesive with the logo and fit your tone of voice well.

Finally, once everything is designed you can look at the content. Remember to stay engaging, informative and to be transparent in your delivery. Gaining trust as a company takes time, and the website is the perfect place to start.

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Adding a More Personal Touch to Your Business with These Four Tips

Owning a company comes with so many options that are as exciting as each other — like branding, sales, marketing strategies and so on. Each new venture is a joy, and each task completed makes you feel so proud. But there are some things you could be doing to give your company a more personal touch which will make your employees happy and will, hopefully, increase your customer return.

Starbucks-cups-on-wooden-table

Personalised Product

Branding isn’t just about sticking our logo everywhere. It’s about being memorable. The more people are familiar with your name and logo, in a positive way, the better. You can do this in a few different ways; the first is to sponsor local events — but make sure that it makes sense with your company.

Like a beer company at a festival — it makes sense, and you are going to be surrounded by your chosen audience. The second is to make your own products — whether that’s merchandise or flavors. Most coffee roasters will tailor make a flavor unique to each coffee company.

Specific Training

Training up your employees is an integral part of running a business — but how you go about it matters. With a store that deals with a particular product, the higher ranking employees at least should have product specific training that goes further than the basics.

This detailed training will allow your employees to give more care and attention to your customers. Training like this can include going to the brewery, to the roastery, the bakery or wherever your product originates so that your employees will be able to know more.

Product Specific Software

Sometimes you need more software that is more geared towards your actual product. If you own a brewery, then beverage software would be perfect for you. This sort of personalisation will help you to organise different aspects that might not exist with another product, like where you source the base materials or ingredients from.

Customer Interaction

Whether you run your business from an office or a store, your customers are everything. Customer care and customer service is something that every business should have at heart — if you have a great product but treat your customers badly then you’re still going to fail. But more than just treating customers right, you should also encourage them to talk back.

Client reviews will help you to improve areas that you might not have realised need improving – sometimes things in theory in the office might not work well on the ground in a store. Customers will always shape your business and if you ignore them is the worst thing you can do.

There is also the opportunity to get your clients involved — if you run a coffee store then have an evening where your staff teaches the public latte art, if you own a vineyard then wine tastings are an avenue you should be tapping into.

5 Creative Marketing Tips to Get People Talking about You

In business, marketing is everything! You won’t reach new customers, or make a profit if you don’t find ways to push your business out into the wider world. You have probably grasped some of the marketing tactics yourself, from arming yourself with business cards to harnessing the power of social media. However, I have some creative marketing tips that will really get people talking about you and your business. 

Become an expert

Okay, I’m telling you to go to university and take a master’s degree in your chosen field. Or go the route of working for five years to a decade and pick up some useful knowledge along the way. Your advice will be beneficial to others. Contact your local newspaper and see if you can write a weekly column or start a blog or guest blog on an established platform.

Try and get airtime on local TV and radio. Take part in debates. Speak at industry events. By broadcasting your name and face to the world, you also have a platform to market your business at the same time.

Enter awards ceremonies

Put yourself up for an award, or encourage your customers to put your name forward. Winning an award is free publicity for your company, and you will gain a lot of credibility, to boot. People are more likely to buy from somebody who has a few awards to their name.

Aggressive branding

If you don’t have a brand for your company, you really need to get to work on it. You can easily design a logo with WithOomph, and there is advice online in forming a company slogan. However, when you have created a brand, don’t limit it to your website or flyers.

Put it everywhere — pens, pencils, clothing, packaging, transport, banners, posters, business forms, mugs, water bottles, tote bags — the list can be endless. You want to be seen and heard, so brand absolutely anything and get it into the hands of everybody.

beverage, brand, breakfast

Image Credit: Pexels

Go green

We all need to be eco-friendly, and you may attract more customers than your competitors if you can prove your eco-credentials. Have a page on your site devoted to your ethical policy. You don’t want to be seen bragging about it, but showing you care for the world will make your business stand out.

From using recycled materials in your products to using non-toxic substances in your manufacturing process, you will make a difference to the world and in your credibility.

Launch an e-book

Another way of proving your ‘expert’ credentials, launching an e-book is an effective way to digitally market your business. You need to make it interesting, so consider hiring a freelance writer if your writing skills are below par.

Include tips on how to use specific products, or offer an insight into your chosen industry. To gain kudos, make it free, and promote it through social media and through your regular newsletters to customers and clients.

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