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The Phresh client requested a logo design that would be catchy and have an inviting feel. The logo was also supposed to be memorable and leave viewers wanting to know more about the company.
Part of the challenge was to also incorporate a smiley into the design.
The client wanted the logo to reflect the three words that best described the company: innovative, new and creative. Finally, the client requested overall simplicity of design.
I admire Richard Branson as the CEO of the Virgin Group and Steve Jobs as one of the greatest visionaries in the world of technology of the Apple Inc.
I like Sir Richard Branson for his approach in branding everything that falls under the Virgin brand from Virgin Airlines to Virgin Trains to Virgin Money and the ultra famous Virgin Mobile. All simple and practical names. I applied that concept to the phresh Ideas and Designs brand.
I also liked Steve Jobs’ approach to the Apple brand. His return to the company when it was at its worse, led him to revamp Apple by reducing the many products they had been building to just a handful of great products ergo the dawn of the Apple iPod, iPhone, iPad, etc. I also borrowed Jobs’ model on products and services and applied it to my business.
There is a lot to be learned from these guys and there is always something you can adopt and apply to your own business and personal life. Branson’s approach has always been “Screw it! Let’s do it!” and Jobs’ outlook has always been centered on pursuing one’s passion. A free spirit and a visionary.
On a side note, the name ‘Virgin’ always gets me and it comes with a really good back-story, not to mention its fitting logo and colour recognised anywhere and literally has its presence everywhere in the world. As for Steve Jobs, nothing more needs to be said than “iSalute you”.