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The Little Things That Can Make A Big Difference To The Success Of Your Business

Are you adamant that your business is going to be a success? If you are, you’re not alone. Each week, thousands of new companies launch, with each new business owner sure that their brand will be the next big thing. Business is all about understanding what’s important and what isn’t. The problem is that there are a lot of ‘small’ things that many entrepreneurs dismiss as being unimportant. When actually, they can have a big impact on the success of your brand. To give you an idea of what these are, below is a list of some of the little things that can make a big difference when it comes to how successful you are.


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Your company website

Everyone knows that a website is one of the most crucial tools for a business. What not all entrepreneurs are aware of, however, is how important the design and layout of the site is. If a website runs slowly, is confusing, and is complex to use, it puts people off. If this is the case, you’ll lose customers to companies with easy-to-use sites. That’s why it’s so important to get your company website right. Before you launch it, get some outside opinions on your site and how it works. Take note of any feedback to ensure that your website is as effective and easy-to-use as possible.

The payment processes in place

If the payment processes that you have in place in store and online are complex, again it will put people off. You need to ensure that not only are your payment processes simple but also that they are inclusive. For instance, PayPal has become a popular payment method, so it pays to have this as an option on your website. You could even offer it in store, all you’ll need is a PayPal card reader. These are a fantastic tool to have, especially as they can be used anywhere. So whether payment is being made in-store or while at a business meeting, it’s quick and simple. Many startups avoid allowing payment made via credit cards because of the added cost that comes with it. However, by investing in credit card processing, your company can accept payments from any card. This will increase your chances of success, so it’s something that’s more than worth doing.

How you reward your customers

Many businesses don’t even consider rewarding their customers when they first launch. However, although a small thing, rewarding customers means that they’re twice as likely to buy from you or use your services again. So offering a reward scheme for your customers is definitely something that’s worth considering. The best reward schemes are the ones that encourage clients to keep coming back. Such as the ones that give money-off coupons and custom-made deals and discounts, and so on.

So there you have it, a guide to the little things that can make a big difference to the success of your business. If you want to ensure that your business has the best chance of becoming a prosperous brand, take note of the tips and suggestions above.


Scratch “Fake It” and Instead Chase It until You Make It as Entrepreneurs

You don’t need to be constantly broke to be distinguished as an entrepreneur. Most people begin their path to entrepreneurship with just an idea that they eventually turn into a business.

Mark Zuckerberg was an inventor and developer when he created Facebook. It was not until Sean Parker’s entry as president that Facebook became a business and Mark could then be considered an entrepreneur.

Some begin with lots of capital in their bank accounts and just a desire and passion to pursue a dream. Entrepreneurship isn’t some badge that’s given to a select or chosen few. Anyone can be an entrepreneur.

Just remember, it’s not where you start that matters, it’s the execution of your idea to fruition that counts.

10 Ways for You to Approach a New Year of Business

The start of a new year can be both exciting and daunting (mostly the latter) as you again set out your goals for the next 365 days.

I prefer latching on to the excitement of a new beginning as it comes with energy, positivity and a renewed purpose. Look ahead to the unforeseen and relish the thought of the innumerable opportunities that await you and your business venture.

Appreciate each day that you are given and use every minute to cultivate new habits that will help to propel you forward. Read more.

Life is filled with unpredictable moments and even the best laid plans sometimes get thwarted. Do not be deterred by disappointment. It’s all a part of the journey and the upside is, each one of those bad moments comes with its own valuable lessons.

In my previous blog I shared entrepreneurial lessons I had deciphered from Virgin Founder Richard Branson’s autobiography, ‘Losing My Virginity’. Here are 10 more that I picked out to help both you and your business thrive in 2015 in no particular order:

  1. Your reputation is the most valuable asset you will ever acquire; protect it;
  2. In order of importance, your employees come before your customers;
  3. Know when your luck has run out and walk away with your life intact;
  4. You will be more passionate about a business venture when it involves fun;
  5. Part ways with business partners and save your friendship when your singular vision for the future become different;
  6. A parachute and a life jacket are good for longevity in business;
  7. Start small and scale as you see the opportunities;
  8. Bootstrap (fund) your own projects when you cannot get any loans or raise venture capital;
  9. Build a brand, not just a company;
  10. Growth is not achieved in a straight line, but a series of short advances and retreats.
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