When you think of the word innovation, which entrepreneur comes to mind? Was one of those names Steve Jobs? Maybe even Richard Branson or hot-shot modern day “Iron Man”, Elon Musk? But there’s one man who is a leader in innovation and who in my opinion doesn’t quite get the recognition he deserves.
Sir James Dyson is a British inventor, engineer, designer, and business leader and perhaps best known for his vacuums that it “will never lose suction” and his bladeless fan under his private company, Dyson Limited (founded in 1993). The mere thought of both inventions is enough to end this blog at this line. There are very few entrepreneurs and industry leaders cooler than Dyson.
In his early years he realised how everyday problems could be solved by coming up with better and more practical solutions. Take for instance his “ballbarrow” invented in 1974, after watching a traditional wheelbarrow get stuck in muddy ground. Why didn’t I think of that?! It was pure genius. Such a “simple” idea, but yet it required complex thinking.
Dyson is renowned for being meticulous, he once created a total of 5,127 prototypes for what later became the DC01, his first machine, the vacuum cleaner, developed in a workshop behind his house between 1979 and 1984. You do the math on the annual average of prototypes!
Most recently, Dyson released its Dyson 360 Eye™, a robot vacuum cleaner capable of cleaning any space effectively and efficiently by tracking its own movements from where its been to where its going next.
I was good just drying my hands in a public restroom with the hot air from those hand-dryers and I accepted that as the norm. Then Dyson creates the Airblade! Just like that, everything else seems mediocre. That’s what I admire most about James Dyson — he has a way of creating solutions to everyday problems. Like he once said, “you have to distinguish between what people say they want now and what people might want when they see what it can do”.
I’ll say this much, I couldn’t imagine living in a world without bagless vacuum cleaners.
“A limitation is a limitation only because you’ve done nothing to move beyond it.” — S. Drowym
It’s been a while since my last blog and this time I want to write about my latest design adventure.
Last week, I was offered the opportunity to design a promotional booklet and gladly I accepted the job not realising that the best software to create said booklet would be Adobe InDesign. There was a rush on the project and the client would need to have it within three days. Now usually I’m always apprehensive about taking on these rushed jobs, but I jumped at the chance.
So back to Adobe InDesign, it’s stellar software and what it can create in terms of materials for print is beyond amazing. I knew that little fact, but I didn’t know the software. In the past I had attempted to use it, especially because I used Adobe Illustrator and Adobe Photoshop so often to create flyers, posters, programs, invitations, and such for clients.
What do you do when you’ve just accepted a job to design an 18-page promotional booklet, but you don’t know the software to execute that project? You tell yourself you can learn the software in 24 hours of course!! That’s the attitude I took, but half of the time I knew I was lying to myself to keep a steady head. Thankfully there are innumerous readings and tutorials online to get pointers and lessons from. I think my favourite might have said something about “InDesign 101” and “11 steps to learning InDesign”; not quoting them verbatim, but you get the idea.
To make a long story short, I decided my best approach would be to learn basic tips, study the commands of the software and make as many mistakes as I could. Ye olde “trial and error” (mostly the latter) never fails. I was able to teach myself how to use InDesign and successfully so, thus creating a really class act design for the promotional booklet. The design only took a mere 28 hours of my life. With so many moving parts, it’s no wonder the software is such a great tool to have. The best part is I just expanded my skill sets and can now take on design projects like creating ebooks, booklets, magazines, and newsletters.
Here’s one tutorial I’ll leave with you if you’ve been thinking about learning the basics of Adobe InDesign. It’s only 11 minutes long, but will impart a lot of good directions: Creating and Applying Master Pages in Adobe InDesign
Until we meet again! Keep designing!