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What Are Some of the Biggest Fears Every New Graphic Designer Encounters?

Two graphic designers sit down to discuss the initial struggles of pricing logo design in this interview via The Futur (link to YouTube Channel).

Half-way through the interview and everything already resonated with me. I’ve done this for the majority of my entire freelance graphic design career.

The hardest part is usually figuring out what to charge and for whatever reason there’s usually a fear that you’ll turn prospective clients away.

But, as I’ve come to learn for myself (first-hand experiences are invaluable), to get the kinds of clients you want, your prices have to be at a price point that demonstrates the value you’ll bring to each project.

At the end of the day, it’s all about believing in yourself (your creative ideas and abilities).

Enjoy the interview. It’s filled with insight and personal experiences that I’m certain you’ll find clearly relatable.

Common Reasons Why Your Freelance Business Will Fail

Freelancing can be a great gig. You get to set out your own rules, and your destiny is in your own hands.

However, let’s not beat around the bush – being a successful freelancer is also tough. There is a lot of competition out there, and you will have to step up to the plate and get yourself out there if you want success. And, there are many pitfalls – large and small – that stand in your way.

In today’s guide, I’m going to reveal some of the common reasons why freelance businesses fail. Take a look, make some notes, and ensure you cover the basics if you want to achieve success.

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Image Credit: Pexels

Organization

First up, let’s take a look at a subject that is the downfall of many a freelancer: organization. Without the structure you get from working in a larger organization, it’s easy to slip into bad habits.

Invoices, contracts, admin duties – you can put them aside and deal with them later, at will. The trouble is, it doesn’t take long for everything to get incredibly messy. First-class organisation is nothing short of critical – so, keep your house in order.

Use organisational apps to help keep your admin and files together in one place. Also, look at time management apps like Pomodoro Time to give you extra focus.

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Image Credit: Pexels

Marketing

If you aren’t prepared to get out there and sell yourself, you will find it tough as a freelancer. You need to dedicate time and energy to contact both warm and cold clients.

There will be networking events and local business meets to attend. You will have to spend some money on a great website to attract online business, and investing in SEO is critical, too.

In fact, with all this going on, where are you going to find the time to actually do any work? Again, making sure your organisation is up to scratch is vital to your success. And, knowing where to turn for the right help is also crucial. There just aren’t enough hours in the day available to do everything yourself, so don’t be afraid to outsource particular duties.

Use free website audit services to ensure your online presence is up to scratch. Strike up relationships with local SEOs or marketers. And get out there and meet people whenever you have the opportunity – it’s the best way to drum up business.

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Image Credit: Pexels

Money

Ah, the age old problem of money. It’s a big one for freelancers. Set your rates too high and you will find yourself struggling to land paying clients. But charge too little, and you will end up working for peanuts.

Unfortunately, there are far too many businesses out there who happily exploit young freelancers. Don’t forget, as a freelancer, you aren’t just charging your clients for your labour and skills. You also have costs attached to each piece of work you do.

There are the raw materials you use, such as your electricity, mortgage or rent, and travel. You also need to remember to add on money for holidays and sickness. And don’t forget that you also have to pay tax and national insurance on everything you earn, too.

There are many other issues with becoming a freelancer, of course. But these three fundamental factors will have the most effect on your ability to succeed. Take a look around my blog for more great insights on how to achieve freelance and small business success!

Freelancer, Listen Up! Be Your Own Boss With These Valuable Tools

It can be tough freelancing. Sure, you get to take time off whenever you want and have complete control over all your projects. But there are other limitations that you will experience that you might not struggle with if you had a full-time job. For instance, you might experience periods of not much work, and you aren’t entitled to any sick benefits. Thankfully, being your own boss usually outweighs all the disadvantages.

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Image Credit: Pexels

Are you trying to improve your life as a freelancer? Or maybe you are tempted to start a new life as a freelancer? Regardless how new you are to freelancing, here are some valuable tools that can help you be your own boss.

Website

You should create a website for yourself. This should detail your skills and contact details. It’s also a good idea to have some examples of your previous work on there, if possible. Your website has to showcase everything you can do. This will be what potential clients use in place of your resume. So make sure it looks professional and shows everything that you can do! It is also a good idea to get it SEO ready so that lots of people find you through Google searches. You can speak to a website design agency, such as CandidSky, who can help you with SEO.

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Image Credit: Pexels

Business Cards

When you are working as a freelancer, you will be working in an extremely competitive market. So you need to be on the lookout for potential new clients whenever and wherever you can. If you get speaking to someone, you may find that they are looking for something that you can offer. This is where business cards come in. Make sure you have some business cards in your wallet so that you always have one you to give to potential clients.

Workplace

As you will be working from home, it is important to create a home office for yourself. A spare room is perfect for this. If you don’t have a spare room, you can turn a corner of your living room into a comfortable office space. Worried that you won’t be able to concentrate on your work at home? Then why not look into a co-working space. These are offices in which you can hire a hot desk for a set period. Some even offer permanent office space for freelancers and small startups.

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Image Credit: Pexels

An Accountant

As a freelancer, you are responsible for your own taxes. If you have no experience of the tax system, then you might be better off hiring an accountant. This may seem like an expensive option, but it can actually save you money in the long run. Your accountant will know how to save you money on your tax return. So you could end up paying a lot less tax than if you had filed your tax return on your own.  

Once you have all these tools under our belt, you will start to ace life as a freelancer! And your sales will start to soar!

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