Two graphic designers sit down to discuss the initial struggles of pricing logo design in this interview via The Futur (link to YouTube Channel).
Half-way through the interview and everything already resonated with me. I’ve done this for the majority of my entire freelance graphic design career.
The hardest part is usually figuring out what to charge and for whatever reason there’s usually a fear that you’ll turn prospective clients away.
But, as I’ve come to learn for myself (first-hand experiences are invaluable), to get the kinds of clients you want, your prices have to be at a price point that demonstrates the value you’ll bring to each project.
At the end of the day, it’s all about believing in yourself (your creative ideas and abilities).
Enjoy the interview. It’s filled with insight and personal experiences that I’m certain you’ll find clearly relatable.
If you are in the beginnings of your online business, you may not have thought about this aspect of your business. But having a business logo is one of the most important things you can do when it comes to advertising your business. We know the power of a good logo when we see one, the golden arches of McDonald’s, the circular Pepsi logo, or the Apple. These are not just pictures as a front to the business, they are the business. Everything is crystallized into one simple image, a matter of one or two colors and a shape. So, if you have not thought that far into what can be put into a logo, let’s have a look at what you can do to make your logo stand out and what its potential is.
A few “musts” when it comes to logos are as follows:
A logo must be simple. A simple logo allows for easy recognition and allows the logo to be memorable. Effective logos feature something unexpected or unique without being overcomplicated.
A logo must be memorable. An effective logo should be memorable and this is achieved by having a simple logo that is appropriate to the product.
A logo must be appropriate. How and where you position the logo should be appropriate for the purpose.
A logo must be versatile. An effective logo should be able to work across different mediums and applications.
A logo must be enduring. An effective logo should stand the test of time. The logo should still be effective in over 10 years time if it is done right.
When it comes to a logo, it is in the pecking order of what is known in marketing as the “branding process”. Put simply, it is your way of creating a brand for your product. You will find your own way when it comes to this, but there are fundamentals when it comes to a marketing agency’s branding process:
- Make A Design Brief. This is conducting an interview with the client to get the design brief.
- Research. Do research focused on the industry and other factors, such as competitors.
- Reference. Conduct research into logo designs that have been successful in the past as well as current styles or trends that are related to the design brief.
- Sketching/conceptualising. Develop the logo concepts around what you have done so far.
- Reflection. Thinking about the logo so far, how does it present itself? Remembering that your logo must be versatile, you must imagine it on many different items. Can it be used on other items? You could use specialized companies to put your logo onto items like mugs or bottles, such as dynamicgift.com.au, and it becomes another way for your brand to “travel.”
- Presentation. Choose to present only a few logos to the client or all of them. From there you will get feedback, whether good or bad. As it may not fit the brand currently. You then repeat the previous steps until it is completed.
When it comes to a business logo, it may take time to develop one that is satisfactory. Using the “musts” and the branding process, you have a model in which to make a successful logo.
Featured Image: Pixabay
In 1997, MasterCard launched Priceless®, the widely successful advertising campaign that spawned this infamous slogan, “There are some things money can’t buy. For everything else, there’s MasterCard.” Yesterday, the brand that started in 1966, it launched the evolution of its brand identity with a new brand mark and design system.
Their new logo (MasterCard brand mark), though reminiscent of its iconic red and yellow predecessor, has been updated and streamlined to something ideal for the digital age powered by user experience (UX) design and user interface (UI) design. MasterCard’s ditched the drop shadows and bulky serifs. In it’s place is the round FF Mark featuring the text in small (lowercase) letters. It’s an admirable minimalist approach for the future of branding.
Mastercard’s new logo still maintains the iconic interlocking red and orange circles
Chief Marketing and Communications Officer (MasterCard), Raja Rajamannar stated that “MasterCard is one of those unique brands that is instantly recognizable around the world,” and in order to succeed in the current fast-paced “digital age”, they “want to modernize and elevate the brand in a design that is simple and elegant, yet unquestionably MasterCard.” The company seems to be embracing its new identity and personality, having incorporated digital technology into its daily operations.
I will say that compared to a lot of the most recent rebranding exercises that we’ve seen over the last several months, between Uber’s rip-off of a redesign and Instagram’s gradient tool happy logo, MasterCard’s brand evolution might actually be…priceless.
This Mastercard logo design was launched in 1996
The evolved brand identity will be rolled out to all MasterCard products, communications, and experiences, starting with Masterpass later this month. It’s being touted as one of the most comprehensive design system ever introduced at the company and will commence roll out Fall 2016.
A historic timeline of MasterCard’s logo designs since the 1960s