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When A Bit Of Data Finding Can Save Your Business

We live in a highly digital age. For businesses, one of the major advantages this has offered is the sheer amount of data that you can gather if you want to use it. Knowledge is power, as they say, and to a business it has many applications. We’re going to be looking at three ways you can use the knowledge you gather to improve your business, from its image to its operations and beyond.

In marketing

Naturally, when you think of businesses in the digital age, the transformation of the marketing landscape is one of the first things you think of. But it’s not just because you can potentially reach so many more people. The knowledge you can learn with these strategies, through taking a closer look at your competition and the data you collect from your customers can help tremendously. You can learn just what the competition is using that’s most effective in the market, as well as spotting the niches they’re not focusing on where you can put your own marketing emphasis. By reviewing your own data, you can see which content and promotions are working most effectively while trimming off those that aren’t working at all.


Image Credit: Pexels

In conversion

Marketing is only one step in the life-cycle of a customer, of course. After you get their attention, you want to complete the sale. Online, particularly in ecommerce, this means taking a look at your site. Web page analytics can give you an in-depth overview of which pages your users are using most and which internal links they’re clicking. Figure out what these pages and links offer and how you can replicate that same appeal across the site. If you have a search bar in your site, then look at the queries made through that, as well. This way, you can get a direct look at exactly what your customers are looking for. It might even help you spot some ideas for products that you’re not yet providing if there’s enough of a demand for it.


In productivity

A smart business doesn’t only collect information about its customers and its competition. A smart business also takes a more in-depth look inside. Productivity and efficiency are essential to the success of a business. Monitoring your employees’ productivity can help you improve it. You might think it’s about finding which employees are lazy, but most often it’s about improving the tools they use to do their job. Using data to see which tasks slow them down, then automating them or using different processes to do them quicker and establish those methods as the rule from now on. That’s called systemisation and it’s helping businesses keep running smoothly all over.

A better and bigger public image. A site that can convert a lot more customers. A team that gets more done with their working day. These are just three of the opportunities that can be capitalized on with a business that’s focused on gathering data. Don’t underestimate the impact that a closer look at the numbers can have.


Thinking Outside The Box: Easy And Simple Ways To Make Your Business More Creative

There are a lot of things about running a business which, by necessity, are a little cold and analytical. That’s just a fact of life. But that doesn’t mean every part of your business has to be like that! In fact, a great deal of your business can be an opportunity for some serious creativity. Every business, no matter what it is, is a creative endeavour. If you want to stand out from the crowd, then you’ve got be able to think outside the box. If your business is doing things the same way as everyone else, then it’s never going to grow into something special. With that in mind, here are a few ways that you can bring a touch of creativity to your business.


Image Credit: Flickr

Utilise some unusual marketing

The current generation is less interested in advertising than any that came before it. So how do you market to them? Well, you’d better get those creative juices flowing! Try to think about ways to catch potential customer off guard. Viral marketing and social media are great ways of doing this. Corporate Twitter accounts that ignore traditional advertising in favor of engaging and entertaining their followers often become incredibly popular. Similarly, try to get your marketing out to unusual places. Customers might be expecting to see an advert for a business on the side of a bench or a billboard, but how about on the side of a pedicab?


Image Credit: Pixabay

Think about your employees differently

Nothing kills creativity faster than a rigid, inflexible approach to your employees. The best thing that you can do as a business owner is to treat your employees like real people. Make sure that you think about their individual needs and let them know that you are willing to be flexible with them. Not only will this encourage a more creative, open working environment, but it will make your employees far more willing to go above and beyond the call of duty. Because you’ve shown that you’ll go out of your way for them, your employees will go out of their way for you.


Image Credit: Pixabay

Learn to embrace failure

If you want to push your business forward, then you’re going to have to be ready to fail from time to time. Perhaps you’ll try out a marketing strategy that won’t bring in as many customers as you thought. Or maybe you’ll implement a working method that ends up being counterproductive. These things are not the end of the world. You should be willing to embrace failure as a learning opportunity. Don’t think of them as failures at all. Think of them as a chance to learn and improve for next time. A business is not a single static object. It’s a combination of constantly moving parts and gears. You’ve got to be willing to move with it, and that includes letting go of past failures and refusing to let them control your future actions.

Get Creative With Your Content Marketing Strategy!

Content marketing is one of the best marketing methods for businesses today. It’s cheap, you can do it yourself, and compelling content can spread a long way! But are you being creative enough with your content marketing strategy?

Too many businesses stick with the traditional dull social media posts and recycled how-to guides. If you want your company to get noticed, you need to come up with something to catch people’s attention. Creating content in different formats can improve your creative business website and attract customers. Here are some ideas to take your content marketing to the next level.

Start Podcasting

The rate of podcast listeners has been steadily growing. Statistics show 20% of adults listen to podcasts each month as of 2016, and that’s just in the U.S.! As a business, you should take advantage of this and create your own.

Creating a podcast is easy. You can record one online with VoIP software. Plus, services like Soundcloud, YouTube, and iTunes allow you to upload podcasts for free. To get noticed, you can post your podcasts on social media and purchase Soundcloud followers. People who enjoy your podcast are likely to check out your business, too!

Make sure your podcast relates to your business in some way. For instance, a good idea for a clothing store is to make a fashion podcast. It’ll appeal to style enthusiasts who will become aware of your store and transition into customers! Ensure that you have entertaining hosts and interesting guests.


Image Credit: Pexels

Carry Out Studies And Create Infographics

People love infographics. They sum up a lot of information in a visually appealing and easy-to-digest form. It’s easy to blog an infographic and post it on social networks like Twitter and Instagram. That’s why your business should use them.

If you have an in-house graphics designer, it’s an excellent way to put them to work. But you could also use free Infographics creation tools to make the task easy. You could take studies related to your business and put them in image form, as long as you credit the source. But to get creative, you should carry out your own study.

For example, let’s say you’re an I.T. company. One idea you could use is to send out a Google survey asking businesses how often they need computer help, or how many security issues they’ve had. It can help promote your company’s worth and even gain traction through other blogs and websites.


Image Credit: Pexels

Create An App

Apps are becoming commonplace these days for businesses. Customers find it convenient to use your services and make transactions via portable devices. But you can also use apps in other inventive ways.

Instead of a generic business app, you might want to create a game. A car insurance company could market themselves with a driving game. A fashion store could make a dress-up game. People might enjoy the game and learn about your business from it.

Making something practical can also help. For instance, many people use the TripAdvisor app for finding restaurants and attractions on holiday. Look at some examples of successful app marketing campaigns for inspiration.

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