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You Don’t Need to Be Mark Zuckerberg to Gain Business Insight

As an ambitious entrepreneur, you want your business to become as successful as physically possible. This is why you’ve already analysed the stories of Mark Zuckerberg, Richard Branson, and other world-famous entrepreneurs. But there’s no reason to limit your source of inspiration to those people. In truth, you can often gain even greater ideas from companies that are far closer to yours in both size and industry.

You must accept the fact that your company is far from perfect. With this fact established, you must make the necessary upgrades in a host of business areas. Focus on the four areas below by borrowing ideas from others, and the results will begin to show in no time.

Cashflow Management

Money is the most important to any modern business, and yours is no different. The early stages require immense maturity, especially when you spend money. For starters, this is why you must always go the extra mile to find the best deals on all investments. Take this approach when you hire staff, choose insurance deals, and purchase key assets. However, you cannot afford to stop there.

There is a huge desire for ownership in this world, but it isn’t always needed. This is especially true in the world of business. Learn when to lease key items rather than buy them, and you’ll see a major boost to efficiency. In turn, that should allow you to grow the business with an increased volume of additions and reduced level of danger.

The ability to utilise assets to their full potential separates the good business owners from the great. Rent out some of the equipment or business spaces to other companies to recoup some of the investment. It’s another source of revenue that can make a world of difference. Many of the best startups make good use of those ideas. Yours should too.

Image Credit: Pexels

Marketing

Zuckerberg and company work wonders in the realm of marketing. Your business probably doesn’t have the resources to emulate their campaigns. Still, there is an opportunity to gain huge inspiration from previous success stories. Before doing this, though, you must acknowledge the need for individual personality. Take 30 minutes to search social media for the best performing businesses, and you’ll notice that the bond with an audience is key.

You must avoid the trap of focusing solely on marketing firms. After all, their goals vary from those of every other company. It’s far better to analyse the success of companies that aim to grow visibility and awareness in the same way that you do. Le-Vel have achieved huge progress over the past few years by utilising multi level marketing. Take note of their methods, and put a unique spin on them to win over your unique market.

It’s easy to assume that a lack of funding spells disaster. It doesn’t. Instead, you must use this as an opportunity to get more creative. You’ve seen stories about graduates hiring billboards to land careers, and that type of ingenuity is key. The competition out there is fierce. But with the right approach, you will find a route to increased sales.

Image Credit: Pexels

Staff Development

Every business owner appreciates the need to build a great team. Many companies focus on the quality of staff members on day one. However, you can achieve far greater results than most. Hire capable employees and sculpt them through staff training. Do this, and long-term success is virtually assured.

Facebook, Twitter, and other tech giants use this idea. The ability to empower staff has helped companies from Bleacher Report to local restaurant chains. Invest in the best staff training for your employees, and they’ll drive the company to a far better destination.

A lot of business owners worry that they’ll lose talented staff to competitors. On the contrary, your investment will inspire positivity. Employees love feeling valued, and that loyalty is another incentive to stay. Besides, show them that they can climb the career ladder while working for you, and they’ll have no reason to leave.

Customer Care

One sale is great. However, if you can convert a one-time customer into a loyal one, the long-term results become far greater. Show that you see clients as more than a sale, and those gestures will generate sustained success for the business. While you cannot compete with the global giants in many aspects of business, this is one where you can surpass them.   

Take note of the bad businesses as well as the good ones. You’ve probably stopped using at least one company in your personal life due to a bad experience, and those sentiments could harm your venture too. Fit Small Business has produced a guide on the don’ts of customer service. Avoid them at all costs, and you’ll instantly stand a better shot.

You must also do the right things to keep customers coming back for more. Use telephone and email support to give clients a way of contacting you at all times. Combine this with a friendly nature and a fair returns policy for guaranteed success.

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Marketing Your Business Effectively Involves These Three Things

As a small business owner, it can be hard to compete with the larger businesses that already have the client base that they want. Building the trust and reliability with new customers is a difficult task, and this article is going to show you how you can market your business in the most effective way so that you can begin growing your business into the most successful company possible.

Create your social media footprint

If you haven’t already created your business footprint in the world of social media, it’s time to do so. With the vast amount of people who use social media each day, it’s the easiest way of getting your service or product in front of people. The best part about it is that it’s completely free (unless you choose to pay for adverts to get your name further.)

Sign up for each social media platform and take some time to learn the algorithms of each so that you can use them to their full advantage. For example, with Facebook it’s best to be posting regularly so that your posts don’t become lost in people’s newsfeeds. If you’ve not posted for a few days, your content will be less likely to appear.

Put your business name on a sign

One thing that all successful business owners believe, is that having your business name and aim on signs and adverts will drive customers straight to you. Consider getting Coreflute Sheets for Signs | Eurotech so that you can begin to distribute your name around. These signs can be places on the exterior or interior of buildings and you can have your logo and design printed on them.

Adverts come in all different shapes and sizes, so make sure you’re exploring every option. From having signs, in newspapers, on the internet, news articles, and even on flyers that are posted around, you have so many options so take advantage of them to attract as many clients as possible. Another idea would be to put your company name and logo onto advert spaces that buses use, or in train stations.

Networking is an opportunity to market yourself

Whenever possible, attend networking events with specifically designed business cards and a display of what you can offer so that people attending these events can easily see what you have on offer. Create a pitch that doesn’t sound too “salesy” to ensure that people don’t feel like they are being bombarded and hassled. People like to go for businesses that are more down to earth.

Try and be clever with your business cards too, so that your company sticks in people’s minds. For example, if you’re running a tool shop, make your business card in the shape of an easily recognisable tool to catch people’s eye.

These three ideas will help you market your business in the most effective way, so that you can begin to further grow your business. Remember, believe in what you’re selling and your customers will too.

Adding a More Personal Touch to Your Business with These Four Tips

Owning a company comes with so many options that are as exciting as each other — like branding, sales, marketing strategies and so on. Each new venture is a joy, and each task completed makes you feel so proud. But there are some things you could be doing to give your company a more personal touch which will make your employees happy and will, hopefully, increase your customer return.

Starbucks-cups-on-wooden-table

Personalised Product

Branding isn’t just about sticking our logo everywhere. It’s about being memorable. The more people are familiar with your name and logo, in a positive way, the better. You can do this in a few different ways; the first is to sponsor local events — but make sure that it makes sense with your company.

Like a beer company at a festival — it makes sense, and you are going to be surrounded by your chosen audience. The second is to make your own products — whether that’s merchandise or flavors. Most coffee roasters will tailor make a flavor unique to each coffee company.

Specific Training

Training up your employees is an integral part of running a business — but how you go about it matters. With a store that deals with a particular product, the higher ranking employees at least should have product specific training that goes further than the basics.

This detailed training will allow your employees to give more care and attention to your customers. Training like this can include going to the brewery, to the roastery, the bakery or wherever your product originates so that your employees will be able to know more.

Product Specific Software

Sometimes you need more software that is more geared towards your actual product. If you own a brewery, then beverage software would be perfect for you. This sort of personalisation will help you to organise different aspects that might not exist with another product, like where you source the base materials or ingredients from.

Customer Interaction

Whether you run your business from an office or a store, your customers are everything. Customer care and customer service is something that every business should have at heart — if you have a great product but treat your customers badly then you’re still going to fail. But more than just treating customers right, you should also encourage them to talk back.

Client reviews will help you to improve areas that you might not have realised need improving – sometimes things in theory in the office might not work well on the ground in a store. Customers will always shape your business and if you ignore them is the worst thing you can do.

There is also the opportunity to get your clients involved — if you run a coffee store then have an evening where your staff teaches the public latte art, if you own a vineyard then wine tastings are an avenue you should be tapping into.

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