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Take Your Business Promotion to the Next Level with This Advice [Inforgraphic]

Would you like to improve your approach to promotion and reach thousands of new customers? Do you want to increase your turnover and profits? Then you’ve come to the right place. This short article will offer a few suggestions that could assist you in turning things around and taking your company to the next level.

Dominate social media

Firstly, you’ll need to work hard to ensure your brand dominates social media. That means researching competitors and assessing their approach before designing something better. There are paid advertising tools on Facebook and Twitter that will make sure your posts reach the widest possible audience.

Release mobile apps

Mobile apps are an excellent way of reaching more people and promoting brand familiarity. They could also help you to sell more products or services. Just make sure your CTO takes a look at the infographic at the bottom of this page.

Consider sponsorships

Sometimes sponsoring charity events and things like that can give your firm a lot of free advertising. It also shows consumers that your company has a heart and it’s trying to improve the world. You might even end up getting your logo in the background of news reports on the TV. You can buy exposure like that, but it will cost more than a sponsorship.

Now you know how to take your business promotion to the next level, nothing should stand in the way of your continued success. Just be sure to implement these suggestions as soon as possible for the best outcomes.


Created by Global App Testing

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How to Make Your Customers as Happy as This Cup of Coffee

As your business grows, it will become more and more important to maintain good relationships with your customer base. As a small business, keeping track of customers’ needs is comparatively easy but for larger businesses it is all too easy to become a faceless corporation.

Image Credit: Pexels

Ask Your Customers What They Want — Then Listen

All customers have certain expectations and your business should be designed to meet those expectations. If you find that you are going off track and you’re not sure how to get back, asking your customers is the best way to find out what they want. A great way to do this is through a community or forum where customers can share ideas with each other too.

But the key part is listening and acting on their responses.

If there is one thing you can do that will make your customers happy, it is simply listening to them and then making a change. Not every customer will give you a good idea — and you shouldn’t let customers cloud your vision —- but quite a lot of them will tell you how to resolve a problem.

All companies will have moments where they wish they could have done better, but if you are seen to be making improvements or helping customers out, it will do wonders for your brand image.

Invest in the Best Software to Analyse Your Results

To make the most of your conversations with customers — especially if you are running a call centre — you really should invest in some analytics software like Evaluate Quality. This will help you to set procedures in motion to deal with similar problems consistently but it will also give you the opportunity to see where you can improve your relations.  

By giving your team the best software, they can really start to make a difference to the way you deal with customers, improving retention and providing a high quality service.

Be Active on Social Media and Interact Naturally

Social media is both brilliant for companies and a potential minefield. You really do need to watch out for how your social interactions come across and be certain that when you post, you are looking out for the best interests of your audience. Basically, don’t say or do anything offensive!

That being said, there are all sorts of creative ways that you can draw your customer’s attention on social media. For example, you could use light-hearted GIFs, make self-deprecating jokes or even tease rival companies. Social media is a great way for brands to make themselves a bit more approachable so a great social media exec will take you a long way.

As your company grows, customer relations are going to be even more important to you. You need to be able to gather the right information, analyse the results and put processes in place to make sure that you can deal with any problems, encourage other customers to get involved with your brand and, above all, be consistent with your message.

A business is nothing without its customers, so do whatever it takes to make them as happy as that cup of coffee!

Big up Your Brand with These Exposure Tips

If you dream of your brand one day becoming a household name, you need to build your brand exposure. While you might not reach Coca-Cola levels of fame, you could still become a well-known brand within your industry. At the moment, you might feel like there’s not much recognition for your brand. If you’re unsure, conducting a survey can help you find out what people think of you, including whether they recognise your name and logo, and if they know what you do. Think you’ve still got a long way to go to get the brand recognition you’re after? Here’s what you could do to change that.

Sponsor an Event or Charity

Getting your name or logo to appear anywhere other than your own marketing materials is always a smart move. Find an event you can sponsor — it will be great exposure for your brand. Sponsoring a charity event is one idea, but it definitely doesn’t need to be linked to a charity. Businesses and various organisations will also use sponsors to help them fund their events.

In return for your sponsorship, you’ll likely get a range of benefits, such as your logo on official event material. You might also consider attaching your brand to a charity for a longer partnership that benefits you both.

Image Credit: Pexels

Sign Up for Trade Shows and Conferences

Going to a trade show or conference can mean a lot of work, but it’s worth it to boost your brand’s presence. Some of them are for other businesses in your industry, while others are open to the public. Which type of event you choose might depend on whether you’re promoting B2C (business-to-consumer) or B2B (business-to-business) products or could just relate to whose attention you currently want to get.

If you want to be successful, you need to make your trade show portable displays stand out. Getting some custom items made will ensure you present a strong brand identity at the event. If you decide to go to a conference or trade show, make sure you start organising early.

Get More Active on Social Media

Creating a strong online presence is essential in the modern age. Social media is one of the key factors to pay attention to if you want to get people talking about you. There are several ways to stay engaged on social media, from starting conversations to using paid advertising. Having a social media strategy will help to give you a direction that will build your brand.

Come Up with a PR Campaign

If you’ve got something you want to promote, a PR campaign could help to get your brand more exposure. You might simply want to tell the story of how your brand came to be. Or perhaps you’re about to release a new product or service. Maybe you’ve conducted a survey and found some interesting statistics.

Whatever it is you want to say, getting in touch with some media professionals could get your voice out there.

If you need more brand exposure, there are several things you can easily do. Take action instead of waiting for something to happen.

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