In business, marketing is everything! You won’t reach new customers, or make a profit if you don’t find ways to push your business out into the wider world. You have probably grasped some of the marketing tactics yourself, from arming yourself with business cards to harnessing the power of social media. However, I have some creative marketing tips that will really get people talking about you and your business.
Become an expert
Okay, I’m telling you to go to university and take a master’s degree in your chosen field. Or go the route of working for five years to a decade and pick up some useful knowledge along the way. Your advice will be beneficial to others. Contact your local newspaper and see if you can write a weekly column or start a blog or guest blog on an established platform.
Try and get airtime on local TV and radio. Take part in debates. Speak at industry events. By broadcasting your name and face to the world, you also have a platform to market your business at the same time.
Enter awards ceremonies
Put yourself up for an award, or encourage your customers to put your name forward. Winning an award is free publicity for your company, and you will gain a lot of credibility, to boot. People are more likely to buy from somebody who has a few awards to their name.
If you don’t have a brand for your company, you really need to get to work on it. You can easily design a logo with WithOomph, and there is advice online in forming a company slogan. However, when you have created a brand, don’t limit it to your website or flyers.
Put it everywhere — pens, pencils, clothing, packaging, transport, banners, posters, business forms, mugs, water bottles, tote bags — the list can be endless. You want to be seen and heard, so brand absolutely anything and get it into the hands of everybody.
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We all need to be eco-friendly, and you may attract more customers than your competitors if you can prove your eco-credentials. Have a page on your site devoted to your ethical policy. You don’t want to be seen bragging about it, but showing you care for the world will make your business stand out.
From using recycled materials in your products to using non-toxic substances in your manufacturing process, you will make a difference to the world and in your credibility.
Launch an e-book
Another way of proving your ‘expert’ credentials, launching an e-book is an effective way to digitally market your business. You need to make it interesting, so consider hiring a freelance writer if your writing skills are below par.
Include tips on how to use specific products, or offer an insight into your chosen industry. To gain kudos, make it free, and promote it through social media and through your regular newsletters to customers and clients.
If you choose to run a business, you know you’re going to have a lot of work ahead of you. The work often doesn’t so much slow down as just become more organised. Trying to handle being the head honcho isn’t always easy, and it can cause you a lot of stress. But there are many things you can do both at work and at home to manage and reduce that stress. You undergo a lot of pressure as a business owner, but it should mostly be something you enjoy, not something you suffer through. Try these techniques to manage the stress that comes from running a business.
Get Rid of Unnecessary To-do Items
Lists of tasks you need to do help you to stay on top of everything. Some people end up using useful apps like Trello to make it easier to manage tasks for them and their team. Organising tasks in terms of priority helps to get the most important things done first. However, there are some tasks that never seem to rise to the top of the list but still serve to increase the pressure by lengthening your list of things to do. Sometimes it’s worth going through your tasks and crossing off anything that isn’t that important. If you’re never going to do it, and it doesn’t matter if you do, you don’t need it hanging over you.
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Outsource Tasks for Peace of Mind
Business owners can often have a habit of taking on everything themselves. This especially happens with solo business owners because they don’t have any staff they can delegate to. But even if you run a business alone, you can still outsource tasks to other people using virtual assistants and outsourced services. Bigger companies can lighten their workload too, by using managed IT services to keep their offices running. Marketing firms can remove the pressure of creating impressive campaigns. Financing services mean you don’t have to do the books in-house.
Know What You Can and Can’t Control
One of the biggest ways to get stressed out by your business is when you waste your energy on things you can’t control. There are some things you can have influence over, and others that you can’t. You shouldn’t waste your energy trying to change things you can’t control, but sometimes you lose perspective of what those things are. Taking a step back to think about what you can take charge of and what you just have to let run its course is an essential way to avoid stress.
Find Ways to Relax
Knowing how to relax will help you unwind at the end of a long day, or get you set up for the day in the morning. There are plenty of ways you can relax for just a few minutes or for longer periods. Some people like to do yoga or meditate, others like to go for a run or just listen to some music.
You can’t make running a business completely free of stress. However, you can learn to reduce stress and deal with it better.