As a business owner, you’ll have an excellent understanding of how your presence online can affect your sales and profit margin. It’s the perfect time to grow your ecommerce brand or company online. However, there is always going to be more competition, and you’ll need to keep up with your peers, and ideally exceed what they’ve achieved. You might think that you’ve done all you can regarding your website and social media platforms, but there are always the little details to focus on, that can help to make a significant difference. Big or small your company is, you want each area to be working hard for you, and bringing in a growing number of consumers.
If a visitor has a negative experience on your site, there are so many others to choose from that they’ll simply click elsewhere, and you’ll be quickly forgotten. Just like a physical store, you need to focus on drawing people in, impressing them when they arrive, and ensure they both return to invest in you and recommend you to others.
If you’re at a loss as to what more you can do, you’ll need an in-depth look at your online environment and start working out how each detail can improve for your company’s success. The following are some tips, ideas, and advice for those looking to be a little pedantic about their business so that competition is less of a worry.
Your first port of call should be your content — ask yourself if it’s working hard enough to bring in new traffic and ensure that you’re sitting where you want to be in Google rankings. It might be time to invest in a company who can help to hone your content creation, so look at sites like Webgator SEO agency to see how they can assist you in getting a much-needed boost. Just like anyone working for you, you want your content to be consistent.
Consistency will help to ensure that you’re appearing where you should in consumer social media feeds; stick to a rigid plan and utilise your analytics so that you’re posting things at the best time to reach your audience. Set a tone for your content. Your brand identity should shine through your words and images, so always keep this in mind when uploading.
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The Personal Touch
Customers often get sick of mass, spam-like emails arriving in their inbox (or heading straight to their junk mail). Therefore, it might be worth taking a look at your list of customer contacts, gathering their information and data, and utilising it to create individual emails and a more personal touch when they’re contacted.
Aside from their name, you can use the items they were looking at to create a reminder email, or install the software so that pop-ups become a gentle push to bring them back to your site. Special offers on their birthday and other touches will help to give you a physical store feel, and you’ll build customer trust and appreciation.
It’s hard work bringing new visitors to your site, but it’s worth investing in so that your business can develop and grow.
Running a successful business is all about responding to the challenges in front of you in the most effective way possible. Though the problems faced vary significantly from company to company, it certainly helps to know what a few of the most common are so you are ready to respond when you need to. After all, the world of business is Darwinian — the companies that don’t adapt are the ones that will become extinct. Blockbuster is a classic example and most recently Yahoo! and Sears Canada.
A Vast Amount of Competition
The internet has made it so much easier for anyone to establish a business. This means that you are likely to face more competition than ever before, and staying in business is the challenge that you are likely to find yourself up against. You find yourself in a battle of perception, focus and marketing. Establishing a trusted brand and a loyal following of customers is what you should be aiming to achieve.
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Speeding Up Response Time
In today’s interconnected world, consumers are a lot less patient than they once were. With so many different methods of communication available, you need to make sure that they are all well-manned. Firms like Skyresponse aim to help meet the instant alarm and notification needs of their clients. Ensuring that clients can access the information that they need as efficiently as possible is certainly a challenge that is worth taking on. And this is a constantly evolving problem as more and means of communication open up.
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Finding (and Keeping) the Right Staff
Recruitment has become a key issue for businesses all around the world. But the challenge doesn’t stop at getting them on board — it continues into making sure that they stay with your firm for the longest possible time. While the culture of small businesses is easier to manage, when it comes to larger firms, human resources becomes increasingly important. Talented members of staff are looking at what their companies can provide for them, whether this is flexible working or other in-work benefits.
Getting the Word Out There
Of course, there are more platforms out there to get your message across. The challenge remains in working out exactly what your message is and how best to communicate it with your target audience. Essentially, this is all based on increasingly advanced methods of profiling your customers and finding out exactly what it is that they are looking for. And this is an ever-evolving task as customer requirements evolve continually over time.
Reputation is Everything
The thread of this article has been all about connectivity, and this is very important when it comes to business reputation. Negative publicity spreads so much easier than it once did, and if you don’t take steps to manage this, you could find your business name completely tarnished.
Tackling each of these challenges head-on should be one of the priorities of every business owner. You should aim to reduce the risks where you find them and not shy away from the challenges you face.
American business magnate, investor, engineer, and inventor, Elon Musk at a Tesla Motors unveiling
In business, marketing is everything! You won’t reach new customers, or make a profit if you don’t find ways to push your business out into the wider world. You have probably grasped some of the marketing tactics yourself, from arming yourself with business cards to harnessing the power of social media. However, I have some creative marketing tips that will really get people talking about you and your business.
Become an expert
Okay, I’m telling you to go to university and take a master’s degree in your chosen field. Or go the route of working for five years to a decade and pick up some useful knowledge along the way. Your advice will be beneficial to others. Contact your local newspaper and see if you can write a weekly column or start a blog or guest blog on an established platform.
Try and get airtime on local TV and radio. Take part in debates. Speak at industry events. By broadcasting your name and face to the world, you also have a platform to market your business at the same time.
Enter awards ceremonies
Put yourself up for an award, or encourage your customers to put your name forward. Winning an award is free publicity for your company, and you will gain a lot of credibility, to boot. People are more likely to buy from somebody who has a few awards to their name.
If you don’t have a brand for your company, you really need to get to work on it. You can easily design a logo with WithOomph, and there is advice online in forming a company slogan. However, when you have created a brand, don’t limit it to your website or flyers.
Put it everywhere — pens, pencils, clothing, packaging, transport, banners, posters, business forms, mugs, water bottles, tote bags — the list can be endless. You want to be seen and heard, so brand absolutely anything and get it into the hands of everybody.
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We all need to be eco-friendly, and you may attract more customers than your competitors if you can prove your eco-credentials. Have a page on your site devoted to your ethical policy. You don’t want to be seen bragging about it, but showing you care for the world will make your business stand out.
From using recycled materials in your products to using non-toxic substances in your manufacturing process, you will make a difference to the world and in your credibility.
Launch an e-book
Another way of proving your ‘expert’ credentials, launching an e-book is an effective way to digitally market your business. You need to make it interesting, so consider hiring a freelance writer if your writing skills are below par.
Include tips on how to use specific products, or offer an insight into your chosen industry. To gain kudos, make it free, and promote it through social media and through your regular newsletters to customers and clients.