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Creating A Stellar Website

Creating a website for your business is one of the first steps to take in any marketing plan. It’s one of the things that cements the reader to your brand and really allows them to explore who you are, what your business is all about. It also tells them why they should use you for your stellar product(s) and or service(s). Think of it like a window into the soul of your business, because that it essentially what it is.

Your site should be exciting, clean and straight to the point. Lay out who you are, what you do and any other information you think will be useful. Sell yourself and your products.

Think about the way you design the website to begin with. No one wants to be looking at a screen with 20 different colours, a flying unicorn going across the screen and flashing lights, do they? Refer to this article to give you some ideas on how to start off.

Simple, clean and refined is the best place to start. You can build on that and make your website reflect who you are as a business after that. The key is to build your foundation first.

Typography and calligraphy is what comes next. Take a look at some different fonts and find one which is dynamic, unique but easy to read too. Then once you’ve decided on that you should look at your line spacing, the size of the text and the colour. Black is traditional however slate grey may add that air of modern to the site.

Image Credit: Pexels

When you pick your colour scheme, don’t think that more is more; because it’s really not. If you try to incorporate every colour of the rainbow into your website you will fall flat and the customer will be confused as to what your theme is supposed to be.

Think about the implications of certain colours and what they will mean for the tone of your website. Here are a couple of examples of colour schemes to get you started:

Grey, Yellow, and White – Monotone colours with a splash of vibrancy can make your website spring to life and feel incredibly clean and modern.

Red, White, and Pink – Using different hues of the same colour is a clever way to add tone and depth to your design when you want to stick to just one colour.

Green, White, and Blue – Cool tones will always make you think of the great outdoors or a sense of calm. Using pastel shades is a way to make the space feel larger and more sleek, whereas splashes of colour add that element of character.

Your logo and branding is possibly the most crucial step in creating that website which is ready for your information and content. Designing a logo that represents the tone, mission and overall feel of the brand can be difficult, but it is a rewarding mission once you have completed it.

You will need to take extra time making sure that the banners and headers for your website and social media platforms are cohesive with the logo and fit your tone of voice well.

Finally, once everything is designed you can look at the content. Remember to stay engaging, informative and to be transparent in your delivery. Gaining trust as a company takes time, and the website is the perfect place to start.

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These 3 Things Will Make or Break Your Online Store

An online business is arguably the easiest and simplest way of starting a company in today’s climate. You don’t have to worry about all the usual upfront capital investment like finding a business premises, storage, etc. Plus it’s an idea that can be operated from the comfort of your home. In the first year or so, it’s typically an idea that you can do all on your own until you’re in a position to scale. All it takes is deciding on your product or service (or both), setting up an online store, and working out an easy shipping strategy that works for your customers and you.

All that aside, success doesn’t come easily. Many things can make or break your online store. Obviously, you want to ensure they make it and don’t break it. Here are a few things worth considering when establishing an online store and delivery system.

Your Website Design is Crucial

To start things off, we have to look at the design of your website. Naturally, as an online store, you’re going to need an ecommerce site instead of a traditional one. This means you can showcase all your products in an online catalog, making it easy for everyone to see. Consider looking at a comparison of the best ecommerce website builders to figure out which one is best for you. Choose a builder that helps you design a site that looks modern, loads quickly, and is incredibly responsive.

Loading times are especially important as consumers don’t want to wait long to see your products load up. Likewise, a responsive site means items get added to shopping carts quickly as soon as a button is clicked. Again, no one wants to spend ages clicking a button to try to add something to their cart. They’ll click over and over again until the button finally responds, but adds multiple quantities of that same item. This is something everyone has experienced at some point on various ecommerce sites that are just too buggy. Believe me, it’s been known to ruin the entire shopping experience, resulting in the customer not returning to the site — not even when there’s a sale.

Good web design will make your online store appeal to consumers way more than bad web design will. After all, your site is essentially the main platform for your business. It’s your online store, so you must treat it with the same respect and attention you would with a regular store.

Image Credit: Fast Co.Exist

Effective Delivery Means the World to Customers

When you buy something online, you tend to look at one thing before making your purchase; the delivery methods. These mean a lot to consumers as they essentially determine how long it takes for your products to get to them. Ideally, you need delivery methods that ensure fast delivery speeds are possible. People want things quickly, no one like waiting around for their goods. Next-day delivery can go a long way to keeping customers satisfied while drawing in some new ones too.

You want to avoid delivery methods that mean your goods take a good few days before they’re delivered. If your items are taking over a week to get to somewhere in the same country, then you’re going to struggle to find customers.

Likewise, delivery can’t cost too much, or it puts people off. This is where you really have to work hard to find the right balance between cost and speed. People will pay a little bit for delivery if it means their products get to them faster. They’re unwilling to pay for delivery if they don’t see anything for a good few days. If possible, find a delivery method that allows you to offer free standard delivery — products are delivered in a few days — and paid next day delivery. This gives you a good balance, and your customers should be kept happy.

Secure Connection Protects Sensitive Information

Finally, you have to take into account the connection on your website. We’ve spoken about its design, but the connection is arguably more important. To put it simply, you need a secure connection to protect any sensitive information your customers share on your site. This includes payment information, delivery details, and so on. If your online store has a secure connection, it will say so next to the URL address.

If consumers see ‘Not Secure’ displayed up there, they’ll think your site is dodgy and will not buy anything.

Think about it, why would you risk putting your credit card or other payment details into a site without a secure connection? It’s crazy to even suggest people would do this. Make your connection secure, it doesn’t take long, and it’s a simple step to make or break your business.

For a small business idea, an online store can present big results. But, this will only happen if you set everything up properly. Consider these three things as they’re very important to the overall success of your online store.

Basic Technology All Aspiring Business Owners Should Have

As a newbie in the world of business, you will be working your way down a list full of ‘to-do’ jobs that need to get done before you can even call your idea a business. Some of those things will be boring yet necessary legal stuff, like registering your company and working out your taxes, some of them you will find that you don’t need to do at all. And some things are fun and creative that will really kick your company into gear. These things tend to be the more tech orientated jobs. But what you need to decide is which technology is the best choice for your business.

Define Your Website’s Purpose

If you’re setting up a website, as every business should, you need to decide what is going to be the prominent use of the site. Is it going to be used for commerce, research, blogging, photography, etc.? There are so many different options for your site, and you need to determine which angle you’re going to take.

If you’re a travel writer, obviously your site will be geared towards your writing. If you’re a florist, you might choose to promote your work through photography. Once you have chosen what sort of site you want, you can decide on which platform you want to use. Popular DIY sites include Wix and WordPress, where you can build your site from existing templates.

You also have the option to have a free site, although that does limit your options and won’t allow you to own your domain name.

Image Credit: Pexels

Begin at the End with Your Online Store in Mind

You might be setting up an online store rather than a physical service, and this calls for something a bit different from your average website. A lot of platforms aren’t geared towards selling products, so it can be tricky later on when you try to mash the two together. If you begin with an all-in-one ecommerce platform, you lessen the risk of having to start again further down the line.

An online store needs to be kept up to date regularly, and needs to be a lot more secure than any other type of website; people are willingly entering in their card details, trusting that they will be kept safe. So when you choose a platform for your store, ensure that the security is top-notch.

Communication via a Business Email is a Must

Whether you’re communicating with clients or with employees, you need to make sure that you do a good job of it. Set up a business email from day one and make sure you check it multiple times during your working day and reply to the emails you need to. You can link your email with other useful apps, like your calendar, to make sure that nothing is lost in your inbox.

Using sites like G Suite will help you keep everything together. You should also set up a group chat on messenger or WhatsApp with your employees so that you can quickly convey information to them all out of hours.

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